Fantasy Sports Ad Solutions launches to simplify advertising to key demographic
Fantasy Alarm & Rotowire Unite to create digital monetization network
Long Beach, CA (January 1, 2017) – With the rapid growth of fantasy sports, two leading companies are combining forces to launch the Fantasy Sports Ad Solutions network to offer expanded and simplified opportunities for advertisers seeking to reach the hobby's coveted demographic.
Fantasy Alarm and RotoWire are joining forces to create Fantasy Sports Ad Solutions (FSAS) , a network of fantasy sports web sites that also includes RotoWire, Fantasy Alarm, Fantrax.com, Flea Flicker and many more. FSAS provides services to increase advertising, sponsorship and enable video revenues while increasing the ability to create both user generated content and automated video content. FSAS launches with a network that includes over 150 million page views per month.
Fantasy sports have become the new national pastime with over 57 million players in the U.S. and Canada. It's an ideal demographic for advertisers with over 37 million hard-to-reach men playing and 51 percent of all players having a household income over $75,000 per year.
“Advertisers seek fantasy sports players because they are two-thirds male, highly educated with average household income approaching $100,000 meaning they have disposable income,” said FSAS president Rick Wolf. “FSAS has created a network that immediately connects advertisers to some of the best brands and renowned media companies in the industry.”
Key partners for FSAS include The Perform Group, who will provide key technology and inventory. FSAS will be led by fantasy sports industry pioneer Rick Wolf, who also is president of Fantasy Alarm, and Shannon McKeown., who is also VP of Advertising for RotoWire.
FSAS will continue to expand it's network and is seeking additional partners.
For more information about the Fantasy Sports Ad Solutions, visit us at http://www.fsas.biz
RotoWire is the leading content and technology provider to fantasy sports consumers and media companies including ESPN, Yahoo! Sports, Fox Sports, FanDuel, DraftKings and Sirius XM Radio.
About Fantasy Alarm
FA Media, LLC (fantasyalarm.com) is the premier one-stop shop for both seasonal and daily fantasy sports players. Fantasy Alarm features best-in-class content from the industry's top thought leaders including “The Oracle” Ray Flowers, Jeff Mans, Howard Bender, Ted Schuster and FSTA Hall-Of-Famers Glenn Colton & Rick Wolf. Our commitment to quality has won us many industry awards including Best Mobile App, Best Daily Fantasy Sports Tool & Content, Most Innovative Fantasy Product & Best Radio Show. For more information on this privately held company, please feel free to contact email@example.com